The Pro-Environmental Producer Behavior on Food Small and Medium Enterprises in Malang, Indonesia

Pro-environmental producer behavior is increasingly important to realize an environmentally friendly business. The research aimed identify the knowledge, attitudes, religiosity, and of food small medium enterprises (SME) producers towards environment; analyze influence on SMEs’ performance. object was SMEs “Tempe chips” in Malang City, East Java Province, Indonesia. results show that majority already have knowledge green raw materials production process, but only a few them know about packaging. producers’ attitude supported although it still at lower level than religiosity. less pro-environment terms usage, They implemented water energy saving, not been able avoid plastic SEM showed producer’s influences their toward environment, meanwhile, religiosity negatively moderates affecting behavior. positively influenced SME’s recommendation given socialize use packaging sell premium price targeted middle upper consumer segments.